Farah is a heritage menswear brand that’s been defining wardrobes since 1920. Originally founded in Texas, Farah started by producing hard-wearing workwear with quality and craftsmanship at its core. Over the decades, the brand’s identity evolved – and it was in Britain where Farah truly made its mark. From the sharp styling of the Mods to the terrace culture of the Casuals and the swagger of '90s Britpop, Farah became synonymous with self-expression, youth culture, and subcultural cool.
Today, Farah stands as a key name in contemporary menswear – known for its signature slim fits, clean silhouettes, and that unmistakable Gold F logo. The collections blend timeless design with a modern sensibility, offering everything from classic Oxford shirts and polo tops to relaxed trousers, knitwear, outerwear, and everyday staples.
Farah’s approach to modern menswear is grounded in versatility, sustainability, and style that lasts. Many pieces are now made using organic cotton, and the brand continues to explore responsible practices across its production. Whether you’re dressing for the weekend or the working week, Farah delivers effortless style with a nod to its iconic past and a firm foot in the future of British menswear.
